BECAUSE WE BELIEVE that:

01. INSPIRATION leads people to give their very best

“In a culture obsessed with measuring talent and ability, we often overlook the important role of inspiration. Inspiration awakens us to new possibilities by allowing us to transcend our ordinary experiences and limitations. Inspiration propels a person from apathy to possibility, and transforms the way we perceive our own capabilities.”

Why Inspiration Matters by Scott Barry Kaufman, Harvard Business Review

 

02. the greatest inspiration comes from the HEROES of MANKIND

“One comfort is, that Great Men, taken up in any way, are profitable company. We cannot look, however imperfectly, upon a great man, without gaining something by him. He is the living light-fountain, which it is good and pleasant to be near. The light which enlightens, which has enlightened the darkness of the world; and this not as a kindled lamp only, but rather as a natural luminary shining by the gift of Heaven; a flowing light-fountain, as I say, of native original insight, of manhood and heroic nobleness;—in whose radiance all souls feel that it is well with them”

On Heroes, Hero-Worship, and the Heroic in History by Thomas Carlyle

 

03. WHAT IF people aim to be heroes instead of celebrities?

Who is the most Googled person of all time?

Kim Kardashian tried to break the internet with her bare butt on Paper magazine, but more people care about Jennifer Lawrence online. – Google Answers –

 

WE imagine a World in which the most googled persons are Gandhi, Marie Curie or Einstein.